What Are Google Ads?

  Google Ads is a pay-per-click (PPC) advertising service that enables businesses to advertise to people searching for relevant products and services.   Google Ads can help businesses:   Reach potential customers quickly   Target specific searches   Generate enquiries   Promote specific services   Control advertising budgets   But advertising is an expense that scales with cost per click and relies heavily on targeting, competition, ad quality, landing pages & conversion attribution.